Debbane for Modern Agriculture Iraq celebrated its 25 years anniversary & gathered with the participation of Chairman Mr. Fady Debbane, CEO John Fawaz, and DEMA General Manager Bassem Al Amin.
The DEMA team joined from all Iraqi governorates to be part of the celebration and reinstate their commitment to excellence!
Thank you DEMA Team for your Perseverance & Integrity
 

Debbane pour l'Agriculture was pleased to welcome and host the “American Genetics” team in Algeria. During his visit, General Manager, Mr. PAOLO ZOULIAMIS, seized the opportunity to showcase a presentation on the cultivation of Maize to the Debbane Agri Commercial team formed of Mr. Mohamed BENDJAFER West area Regional Director, Mr. Samir GACEM South East area Regional Director, Mr. Hamza KHALADI East area Regional Director, and the technical team composed of Mr. Mustapha TEBIB technical director, Mr. Ahmed BESSAS Head of pesticide products department, and Mr. Salah YASSA Head of seed products department. In addition, were present at this event as attendees: Mr. John FAWAZ, CEO of Debbane Agri, Mr. Charbel BASSIL, Managing Director of the company in Algeria, Engineer Roger WARD, Central Product Manager (seeds), and Engineer Ziad GHANEM, Central Product Manager (Pesticides and Fertilizers).
The presentation conducted by Mr. Paolo ZOULIAMIS tackled different themes, relating to the different phases and stages of maize cultivation, namely:
- Soil preparation
- Irrigation
- Fertilization
- Main pests and diseases
- Suitable stage for harvesting
- Description of new varieties

In the context of Debbane Agri’s collaboration with the UN Global Compact Network Lebanon, our team from all branches and operations attended the “SDGs Workshop”.
With the main goal to raise awareness about Sustainable Development Goals and their importance on our journey to sustainability, the session encompassed a number of group activities where ideas and potential projects were exchanged. Having come up with a myriad of propositions, the team aligned on the importance of this initiative and the added value it brings whether on the Social or Environmental scale.
 

On February 23rd 2023, Debbani Agri-Algeria organized an “Information Day” targeting the executives of the Chamber of Agriculture and the Agricultural Services Directorate of the Algiers Province.
This Information day was led by the Debbane Agri Company executives namely. Eng. Ziad Ghanem, Phytosanitary and fertilization product manager on the central level, Eng. Roger Ward, Seed Product Manager on the central level, Eng. Saleh Yassa, Seed Product Manager, Eng. Sofiane Chouih, Technical Sales Engineer in central Algeria, and Eng. Mustapha Tebib, Technical Director.
The InfoDay shed light on the participation of DEBBANE -Algeria in the development of Algerian agriculture where our team had the opportunity to demonstrate the various company product ranges to the participants and emphasize the role of our agricultural engineers in the introduction of diverse novel techniques that meet the technical requirements of different cultivations in Algeria.
 

The Union of Arab Chambers, in cooperation with the Union of Arab Banks, the Arab Organization for Agricultural Development and the Arab Regional Center for Entrepreneurship and Investment Training and Development (UNIDO Investment and Technology Promotion Office in Bahrain), organized the “Arab Forum for Digital Transformation and Smart Agriculture Technologies: Challenges and Opportunities” on Wednesday, February 22, 2023. In the presence of the chairman of the agriculture committee of the union of Lebanese Chambers, Raphael Debbane, and the General Manager of Debbane Frères, Zaher Ballout, representing the Agricultural Society "Debbane", the forum aimed to demonstrate the importance of digital transformation in all areas of work, including the use of databases and new technologies, such as artificial intelligence and the Internet of Things, to harvest ideas and create new business models, in order to promote a culture of innovation and experimentation with new technologies in the production sectors, and particularly in agriculture.
The forum was followed by a two-day training course, attended by many of the company's engineers, which tackled the digital environment for the development of agricultural entrepreneurship in relation to innovative projects for the management of emerging farms, artificial intelligence and smart farm management.
 

Debbane Agri held a conference in Karbala Governorate, Ain al-Tamr city, addressed to wheat farmers, where the director of the southern region, Haider Hadi presented an introductory brief about the company and shared information about the problems occurring in agriculture and how to deal with the latter and solve them using the Debbane Agri products. The conference also tackled the problems of misuse of the herbicide agent “Axial” and the factors affecting its proper and effective use.
Given that the area is a new-to-agriculture emerging region, efforts must be multiplied, noting that Debbane Agri is one of the first companies to enter the region, and pour the expertise of its teams for the purpose of serving it and developing.
 

The Debbane for Modern Agriculture team, in its continuous agricultural learning journey, has attended a technical seminar on Pesticides modes of action. This session, held by Central Technical and Development Director Eng. Walid Amyouni in Erbil and Baghdad, revolved around common Strawberry, Cucumber, and Tomato Diseases as well as various Pesticide Modes of Action. The knowledge gained throughout this session is crucial for engineers on their technical journey as they observe, diagnose, and control of major pests affecting the Iraqi Agricultural Sector.

Following an absence which lasted 3 years, and under the patronage of the CBI -Centre for the Promotion of Imports from developing countries (a Dutch Ministry of Affairs affiliated Center); the Lebanese pavilion regained its glow in the 2023 edition of the Fruit Logistica exhibition.
The trade show took place in Berlin-Germany between 8 and 10 February and brought together more than 6300 visitors and 2610 exhibitors from 92 different countries. This event constituted an exceptional platform that gathered the industry professionals of all the value chain of fresh vegetable and fruit products from all over the world. Furthermore, it put together the fresh crop producers and major merchants, buyers and seeds, fertilizers, bio-stimulants, harvesting machines, processing and packaging machinery companies in addition to service providers and suppliers of cooling technologies and transport services. The trade show also featured conferences revolving around scientific and technological updates especially in the field of Artificial Intelligence and the ways to leverage it to promote field production and use it in the transportation and cooling phases.
 

On its journey towards a better tomorrow, Debbane for modern agriculture organized a technical seminar attended by representatives from the Ministry of Agriculture. This session, held by Central Technical and Development Director Eng. Walid Amyouni, revolved around common fruit tree pests and diseases, notably apples & stone fruits, in addition to the best practices when starting a new orchard, from rootstocks up to fertilizers needs and common pests/diseases. The knowledge gained throughout this session constitutes a solid technical foundation, gathering years of research and expertise to provide solutions and healthy practices in the Iraqi Agricultural Sector.

In the context of the continuous training of its technical team, Debbane Freres hosted a seasonal Seeds Portfolio rundown. This event, grouping agricultural engineers from various branches in Lebanon aims at going through key tomato and cucumber seeds (notably Tomato SVTH4040, and Cucumber C2) that Debbane Agri supplies while highlighting their key characteristics. From market value to plantation area, resistance, and production, Eng. Mounir Abi Fadel, technical manager, and Ajaj Freiji, Regional Seeds Manager, have equipped the Debbane teams with valuable tools to aid farmers in their growing journey.